GS Shop to invest $8 million in Thailand

Huh Tae-soo, third from left, chief executive of GS Shop, poses with Supaluck Umpujh, second from left, chairman of The Mall and Suphachai Chearavanont, fourth from left, chairman of True Corporation after the three companies signed an MOU for the creation of a joint venture in Thailand, Thursday. / Courtesy of GS Shop

I choose this news because it is about new Korea business in Thailand. It is about to open Korea home biggest shopping channel in Thailand. If they could do this it would be a good decision because shopping channels in Thailand are not quite popular. Therefore, if the Korea marketers have a good idea to persuade their goods to Thai people, shopping channel will be more famous in Thailand. Actually, people love shopping if they could do it at home I would be a lot easier choice. It would be an enjoyable and convenient activity. Another important thing is to maintain the quality of the products( always keep in a high standard )

The biggest home shopping channel in Korea, GS shop, is decided to risk business with Thailand’s to media group Turetelevision and The Mall. GS said it signed a memorandum of understanding (MOU) with the two to launch the venture, named "True GS Shopping," which will open before the end of the year. The official signing of a contract is plan for later this year, GS said. "The joint venture is tentatively named 'True GS Shopping' and it will begin broadcasting in the fourth quarter via Truevision to some 2 million paying viewers," Shin Jin-ho ,GS spokesman said.GS Shop will invest $8 million in the risk and is expected to become the second-biggest shareholder, but Truevision will be the largest shareholder. Home shopping is very new in Thailand. "Shopping Network" by Truevision is the 24-hour TV home shopping channel. "True GS Shopping is to serve as bridge to link Korea with China, Southeast Asia and India on an Asian home shopping belt," Shin said. For more information please follow this link
www.koreatimes.co.kr/www/news/biz/2010/08/123_71696.html

After read this news, I think it is a good business decision because Thai teenagers and Thai young adults love to dress like their favorite Korea actor and actress, so I think it going to be successful. Moreover, this business will help Asia countries to get alone better together and also people will do more exporting and importing that make Asia countries richer and richer if it possible I think they should plan to link the whole world as well.